RD

RD needed to create an engaging 'Relatable Awe', digital presence to communicate product value, build trust, and guide users smoothly from discovery to purchase. Showcase the product in a way that is both visually stunning and informative without narrative voiceover within a short timeframe.

Year

2024

Service

3D Motion Design

Category

Product Animation

Tool

Framer

Objective

Scope & Tools

Approach

RD needed to create an engaging 'Relatable Awe', digital presence to communicate product value, build trust, and guide users smoothly from discovery to purchase. Showcase the product in a way that is both visually stunning and informative without narrative voiceover within a short timeframe.

Competitor Audit, 3D Product Animation, Lighting, Materials, Rendering, Figma, After Effects, Blender, Illustrator, Premier Pro, Audition

The final solution improved clarity across key touchpoints and helped create a more confident, seamless experience for users interacting with the product online.


Solution


  • Designed user-centric page layouts and interaction flows

  • Built a scalable visual system aligned with the brand

  • Created motion and visual assets to highlight product features

  • Optimised content hierarchy for faster decision-making

Outcome

The final solution improved clarity across key touch points and helped create a more confident, seamless experience for users interacting with the product online.